Sunday, November 02, 2014

MODUS VIVENDI - MILITARY LINE - NEW CAMPAIGN BY TOM CULLIS











Modus Vivendi releases the new Military Line Modus Vivendi proudly presents the second part of its 2015 campaign in which its new collection is presented over a huge 10-part series in which the latest Modus Vivendi lines are sent around the globe to be worn by some of today’s most charismatic models and photographed by 10 visionary photographers. After our first stop in Leicester, England, where we saw the Pride line sumptuously photographed by Gavin Harrison, our next stop is beautiful Newport Beach, California. The line presented is Modus Vivendi’s new Military line and the photographer who created these knock-out images is the renowned Tom Cullis. Recruiting an army of seven models (five men and two women) Cullis set to work interpreting the spirit of this new line and the results are, we think, sensational. Xavier Guttierez, Adam Fletcher, Darrell Thomas, Matt LeMond, Rocky Russo, Mona Dash, Erin Lup and set assistant Joseph Sayers worked together with the photographer to create some of the most striking Modus Vivendi campaign images we have ever seen. The Military line comprises boxers, briefs, jockstraps and tank tops along with hoodies, joggers and bermuda style shorts. All in khaki and black tones. A range of outstanding quality fabrics, with blends of cotton, wool, polyester and acrylic, has been used with touches of leatherette and other stylish details to create a mesmerising male clothing line, perfect for the upcoming winter. 

Credits: Underwear and clothing: Modus Vivendi (www.e-modusvivendi.com)
Photographer: Tom Cullis (www.tomcullisphoto.com)
Set assistant: Joseph Sayers
Models: Xavier Gutierrez (NTA LA)
Adam Fletcher (NTA LA - W Athletic-London)
 Darrell Thomas (NTA LA)
 Matt LeMond (NTA LA)
Rocky Russo
Mona Dash
Erin Lup

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