Friday, April 17, 2015

MODUS VIVENDI - NEW CAMPAIGN: NAVY LINE BY KEVIN SLACK


Modus Vivendi launches new Navy Line campaign

Modus Vivendi has just released the next part of its 2015 round-the-world campaign. You may remember that Modus Vivendi selected a number of outstandingly talented photographers and assigned them the task of interpreting and presenting the lines from the Greek brand’s 2015 collection. It’s a challenging, unique project, and one which has so far taken us to UK, USA, France, Greece and Spain.
This time we travel to Cuba, the second home of Kevin Slack, the charismatic Canadian photographer who was called on to shoot Modus Vivendi’s Navy Line. For Slack, a vacation in Cuba in 2000 turned into a photographic project that has continued for some 15 years. About the magical Caribbean island, Kevin says, “Cuba is a song in my head. My photography is a means to transmit the tempo, the rhythm, the chorus of that song. If my work transmits the smallest part of the charm, the sensuality and serenity and, yes, seduction that I feel when I am creating it, then I can be satisfied.” Slack chose the emblematic Mi Cayito beach, east of the capital Havana, and four models (Ricardo, Luis Angel, Omar and Jean) to create some outstanding photographic artwork that matches perfectly the spirit of the new Navy Line.
This new line from Modus Vivendi is all about summer. With a clear reference to the sea, the line features aqua blue and turquoise combined perfectly with white, in a range of unique underwear and loungewear. In the Navy Line you will also find some of the best-loved Modus Vivendi underwear designs, such as the Sumo brief, the Archaic brief and the Langot, in summer colour combinations. Fresh, sensual and classy, this line offers underwear and loungewear of supreme quality and comfort. Yours to discover!

Credits:
Underwear/loungewear: Modus Vivendi (www.e-modusvivendi.com)
Photographer: Kevin Slack (www.snappedshots.com)
Models: Ricardo, Luis Angel, Omar, Jean
Make up and styling: Marlon Solomon
Location: Mi Cayito, Cuba











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