Wednesday, May 24, 2017

MODUS VIVENDI - NEW MONDRIAN LINE CAMPAIGN WITH EFTHIMIS CHATZIAPOSTOLOU,

















Modus Vivendi gets inspired by Mondrian

With yet another line, Greek label Modus Vivendi continues to present its very exciting and fresh Spring-Summer 2017 collection. The line you are about to see is called New Mondrian and is a new take on a best selling line Modus Vivendi released last year. With references to Piet Mondrian, the new underwear feature colour blocking with red, blue, yellow and black colours in geometric patterns. This line takes this pattern to the waistband to create a new and luxurious approach to classic underwear styles. The elegant, full black or white body is elevated with the  multicolour waistband and a metal tag bearing the Modus Vivendi name on the side.
The conceptual campaign takes this line to the tennis field! The team of P2Photography and model Efthimis Chatziapostolou present the new line in a sporty and playful setting that will put a smile on your face! It's a highly artistic, sexy and comfortable line and the way it is presented with this campaign is, we think, absolutely perfect!

Credits
Underwear, tanktops: Modus Vivendi

Photography and video: P2Photography
Model: Eftimis Chatziapostolou
Location: Thessaloniki, Greece



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