Saturday, September 09, 2017

MICHALIS DOULKERIDIS PHOTOGRAPHED BY P2 PHOTOGRAPHY FOR MODUS VIVENDI ICONIC LINE CAMPAIGN












Credits

Underwear: Modus Vivendi
Photography: p2 photography
Model: Michalis Doulkeridis
Location:
Thessaloniki, Greece´

Modus Vivendi has the pleasure to announce the new Iconic line for Fall 2017, enhancing the ultimate fashion experience it offers customers. As a brand very much ahead of the curve, Modus Vivendi is always striving to improve its every day underwear pieces without compromising on design, style and luxury. With this in mind, Modus Vivendi present the Iconic line, inspired from Calisthenics which is a modern way of body training like cross Fit, boot camps, and obstacle race training.
                                                                                                                                   
This hotly anticipated line highlights the need for finding the beauty in our life and focuses on the power we have to achieve our goals with the Greek Olympic spirit of fair competiveness. The name "calisthenics" has an etymologically Greek root and derives from the ancient Greek words «κάλλος-calos», meaning beauty and «σθένος-sthenos»,meaning power (physical and mental).

The line consists of jockstraps, tanga, mini briefs, briefs, boxers (cotton elastane fabric); bath towel, bath towel robe (cotton towel fabric).

The trending Greek concept, with a touch of Mediterranean warmth, as presented at the new Iconic line, is sure to tempt luxury fashion lovers with an extensive series of classic yet contemporary design, and to offer customers both the utmost in comfort and the absolute best of Greek culture. Top quality and minimalistic design makes it ideal for every day comfort wear and sport activities.

With the exciting new Iconic line, Modus Vivendi is sure to be the next-buy for 2017. For customers looking for pure design, outstanding quality and comfort, their wishes have been granted and it’s in the form of the spectacular Iconic line.  

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